ICR stands for I CAN RELATE. Relate is the root word of Relationship. ICR strives to help our clients form strong relationships with their potential customers through creative marketing ideas.
Through creative ideas and proper ad placement with the right media outlets at the right times, we help clients make their advertising effective by relating to the right audience and getting the results they need.
We consult with our clients to determine marketing goals, creative strategy and appropriate budget. ICR is responsible for coordinating creative, media, and production of the campaign. We stay focused on our clients’ changing industries, and provide updates during the campaign. With approval from the client, the ad creative and media are agreed upon and the client signs off on the estimate of the media buy.